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23 Psychiatry
Project Type
Naming · Branding · Website
THE CHALLENGE: Hans and Melissa came to me with a dream of building a business together and wanted help with branding. They both believe in fully integrated care and that the mind and body are clearly interconnected.
THE SOLUTION: It was important to consider their goal of delivering the most innovative techniques for both physical and mental health and that they had a specific interest in working with high-level athletes and those vying for excellence in their fields such as CEOs. Ultimately, their goal was to deliver sustainable improvement on the genetic and cellular level. They believe the gold standard of approaches match each person’s individual fingerprints (and genome). Interestingly enough, 23 is not only the number of chromosomal pairs, but it also happens to be the jersey number of one of the best athletes of our time. A true measure of excellence.
THE RESULT: We came up with the name and branding for “23 Psychiatry” to represent all their passions in one. This new brand can be found across all their marketing touchpoints including their website.
