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Advanced Urology
Project Type
Full Marketing Plan · Lead Generation · Advertising · Video · Google · Experiential · Content · Strategy · Website · Campaign
THE CHALLENGE: Advanced Urology had a unique challenge in that their patients don’t even like talking about their problems!
THE SOLUTION: We came up with a unique campaign to compare ignoring urology problems to ignoring everyday problems as they become worse and worse (e.g. You don’t pay attention to your check engine light and your car breaks down) “Because ignoring it doesn’t work” became the rallying cry for a full campaign of print ads, video, digital media and more. We also developed more direct, brand focused content to inform patients on AU’s capabilities and quality of care.
THE RESULT: This incredibly relatable campaign hit the mark with our consumer! One of the video shorts even went viral racking up a million and a half views on social. The client was so happy, they turned to us for all of their marketing needs, including concepting and managing a fun sponsorship of VIP toilets at a local golf tournament (very ON brand for urology!)
