Art Directed Chaos

I've always referred to what I do as "art directing chaos". I pull from a seemingly unintelligible load of information spaghetti about a brand and find their truth. Years ago, over the course of 12 hours, a friend and I shot what we believed represented this concept in the real world using me as the "brand". When you look at the main image, it appears to be just a bunch of useless junk. But zoom into any small area, and some gems about me start becoming clear. I believe every brand has wonder to be discovered, and I love to discover it among the chaos.