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Mount Rigi
Project Type
Photoshoot · Video · Social · Website · Brand Launch · Messaging · Influencer
THE CHALLENGE: Mount Rigi is a cherry liqueur from Switzerland that wanted to launch in the United States. They needed a marketing strategy to support their brand launch making sure they were communicating to the US market in the right way.
THE SOLUTION: We developed a marketing approach that included several key tiers of communication: education, highlighting the gorgeous country/culture of origin, lifestyle and use cases. To support this plan, we developed a full set of creative guidelines and assets to be shared across their social platforms and a new US website, including influencer partnerships.
THE RESULT: A gorgeous suite of creative assets were used across touch points helping give Mount Rigi a toehold in the US and launching them into several US markets.
