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Coca-Cola Nascar
Project Type
Experiential Marketing · Technology · Sponsorship
THE CHALLENGE: As a long-time sponsor of NASCAR, Coca-Cola was looking to up the ante for their experiential footprint. They wanted to make sure people didn’t just walk by on their way to the race, but really spent time exploring. Whatever our solution was, it had to be durable and travel ready to be set up for big NASCAR races across the US.
THE SOLUTION: I directed creative for a full set of Coca-Cola NASCAR tools, including curation of the World of Coca-Cola Racing museum and design of all on-site/digital elements. In our footprint, people could enter and explore a museum featuring items from Coke’s rich history in racing then jump to the future and create their own digital driving profile including custom fire suit and paint scheme.
THE RESULT: The World of Coca-Cola Racing became one of the most visited tools ever with famous drivers from the Coca-Cola Racing Family even stopping by to explore.
