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Pivot Topicals
Project Type
Rebrand · Website · Advertising · Video · Content · Photoshoot · Paid Media · Google · Campaign
THE CHALLENGE: Pivot Topicals (formerly One Drop Advantage) was not conveying its unique brand story and technology to the consumer.
THE SOLUTION: We rebranded One Drop Advantage to Pivot Topicals and helped founder, Michael Oda, Ph.D., tell the compelling personal story which led to the invention of the product. In addition to the rebranding, I led the development of a new website and the production of several videos to be used across tactics including paid social.
THE RESULT: Our marketing team has gathered stories from happy customers (including an 80-year-old Spartan Racer!) and helped Pivot sell their technology B2B to major partners.
