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Tenjaku USA
Project Type
Full Marketing Plan · Brand Launch · Website · Content · Video · Paid Media · Advertising · Events · Influencer · Social · Google · PR · Photoshoot
THE CHALLENGE: Introduce Tenjaku Blended and Pure Malt Whisky to the US and help them gain distribution during the beginning of the pandemic (2020).
THE SOLUTION: My team began with a US based website and social channels to establish the brand and then grew from there. We increased our marketing budget to include influencer, paid media (including Google), social media campaigns, editorial sponsorships, photoshoots, video, PR and more. We also planned and helped host their inaugural National Sales Meeting in California.
THE RESULT: Our marketing plan has seen Tenjaku sales depletions increase over 40% YoY across the nation and they are now #2 in Nielsen behind Toki.
