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SHIFT (Sustainable Housing Innovations For Today)
Project Type
Naming · Branding · Marketing Materials · Website
THE CHALLENGE: Kristen Gregory’s business came onto the scene when sustainability for housing was in need more than ever. Clients were looking for builders and developers who could give them more than just a pretty house. They wanted to feel good about what they were creating. Kristen needed our helping giving a name and face to her solution.
THE SOLUTION: The branding for SHIFT fell directly out of their purpose: advancing sustainable housing and "shifting" the market into the future. To quote Kristen: "If we don't start making these changes, and educating future generations on smart practices, who will?"
THE RESULT: Today, SHIFT provides community and housing solutions and products designed by some of the top manufacturers, environmentalists, and design talents in the industry.
